Confused? Don’t be!
Remember how ‘Marathon’ rebranded to ‘Snickers?’ or ‘Jif’ rebranded to ‘Cif’? or ‘Oil of Ulay’ to ‘Oil of Olay’? Well, this is absolutely nothing like that.
First, those rebrands were all completely ridiculous, cost thousands, even millions, of pounds, second, they were unnecessary and even annoying from a consumer’s point of view and, finally, these were products that are purchased by thousands of people daily. we, on the other hand, have one café in the centre of Reading which serves four people daily, half of whom have come in by accident because they are looking for the cobblers that closed down ten years ago.
Ok, so that last bit may be a tiny bit understated for comedy effect, but the fact is the café has definitely changed name. I can prove it too … Continue reading “So which is it? Quarks or Quantum?”