Possibly the most powerful seatbelt ad ever?

If you haven’t seen this you’ve got to do so, especially if you sometimes don’t wear your seat belt because ‘it’s a short journey’ or ‘there aren’t any cops about’ (insert own believable and fully self-justified excuse here). No blood, no gore, just three people in a front room with no dialogue and visuals so powerful, it’ll move you unless you’re some kind of emotional freak. Of course, it may be because I’m pretty much the age of the guy in the ad with a young family that it’s particularly effective to me, but judging by the youtube comments, this seems to reach pretty much anyone. Check it out, and make sure you watch it with good sound and totally focus on it for maximum effect. Oustanding film making.

Here’s the main site link:


Alternatively, here’s the youtube link with comments:

youtube embrace this link